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W. B. Howland CompanyThe W.B. Howland Company, also called "Howland's Store" was founded by John Phillip Howland at the intersection of State Road 51 & Newburn Road in Live Oak, Florida. John Howland sold the store to his brother William Beverly Howland, also fondly known by family and customers as "PA" in 1938. W.B. and his wife, Ruth, also known as "Big Ma" could be seen in the store for almost 5 decades.

In 1955 Hal Fletcher joined his Father-in-law in the business. Two years later W.B.'s son, Billy C. Howland, joined the business.

The business began by providing groceries and dry goods to local farmers and Live Oak citizens. Over the years fence wire, posts, hardware and paints were added. Pa always said "Boys, if we don't have it, we can't sell it." Therefore, the stock of the store was always dictated by the requests of customers. Credit was available to anyone with a good attitude.

In the early years customers would select chickens from a pen out back and meat would be processed on the spot. Howland's store was always known for it's famous tender meats and world renowned for it's hand-dipped ice cream.

The buggy and cane shown in this replica was used for support by Pa Howland while crossing the street from his residence. The old Howland’s Store is a remembrance of how two people’s lives can positively affect mankind for decades to come.

The above artist rendition of the original The W.B. Howland Company as it existed in 1926. Pictured below Bill Howland and Lyn Fletcher Vice President and President of the W. B. Howland Company. Bill and Lyn are third generation owners of the company having followed in the footsteps of their fathers, Hal Fletcher and Billy Howland, and grandfather, W.B. Howland. Howland’s has long been a Suwannee County landmark remembered for its crushed ice, soda pop and peanuts. Today, Fletcher and Howland oversee a complex business encompassing a full-line hardware store, convenience store and lumber yard.

Lyn Fletcher Bill Howland

Tan Fletcher Productions WB Howland | 610 11th St SW | Live Oak, FL 32064
(386) 362-1235